Experience Test: Look and learn...

We test real products and services with real users to deliver a real business advantage.

We are intensely interested in observing and analysing what customers do, what they think and how they feel.

If you want to convert visitors into loyal customers then you must become their immediate, exclusive and repeated choice.

Customer Experience encompasses a customer's complete experience with a piece of technology.

For example, on a web site this holistic approach could cover items such as:

• switching on the computer/device
• connecting to the Internet
• opening the site through a browser
• navigating through the site
• understanding jargon
• service costs and ROI for the customer
• ease-of-use
• support issues
• service/delivery issues after leaving the site
• qualitative and quantitative user feedback

A full Customer Experience Test from G|META shows you what your customers really need. Each test has a menu of modules.

What to expect

Usability testing - testing what users do.

We take a scientific approach to this our core service. We provide both in-depth statistical analysis and the objective measure of a product or service's ease-of-use. We recruit people within the a target audience demographic group.
These real customers carry out tasks within a framework under our direct but unobtrusive scrutiny.
We document the findings, provide recommendations, including precise usable technical feedback and can even prepare "highlights videos" for clients.
It is a proven fact that such test results drive successful design changes.
Our work has greatest impact during a client's "discovery phase" but we can easily work on projects that are just about to "go live" or indeed those which may already be up and running.

Surveys - testing what users think.

These are a fast and cost-effective method for gathering quantitative data about your audience.
We can learn both about current customers and new ones.
Our service offering includes standard and customized surveys.
We also offer a survey tool and training which allows our clients to create a survey whenever they feel like it.
Typically surveys are carried out online but we are able to work in other media also.

Focus Groups - testing what users feel.

We start our process with appropriate and meaningful research. We identify and document target markets. This document is used to recruit respondents for the groups.
A discussion framework document is produced, which contains open-ended questions to guide group discussion. Sessions are run by a skilled moderator.
Clients are provided with summaries, statistics and transcripts from these sessions.

You can learn more by simply calling or sending an e-mail.