Expert Reviews: Low-hanging fruit

Our application of the 80/20 principle states that only 20% of your current product and service information is required to satisfy 80% of your customers needs. The secret is knowing which 20% is important to your customers and how to convert your visitors into fully engaged customers.

G|META says: "It's all very well playing the percentage game by bombarding your customers with online offers and flashy gimmicks, but simply put: if your customer can't find it, or figure it out quickly, then to all intents and purposes - it's not there."


This entry level service is designed to:

• provide quick, intelligent and practical e-commerce advice
• provide a behavioral sketch of your customers persona
• highlight generic barriers to customer acquisition and retention
• identify design issues [conceptual, navigational, technical]
• quantify the importance of your specific site's usability issues
• quantify the severity of your specific site's usability issues
• prioritize the usability issues
• guarantee how to improve your customer's experience
• make your website make you money - by doing the above

The Peace™ principles

These are a core set of simple information design principles developed by G|META. Application of these principles during the analysis and design phases of a project ultimately leads to happy users. The first step therefore in assessing any interface or interaction is to fully apply the elements behind the principles below:

• Primary purpose:
     It should be obvious at a glance what each web page does.
  
  
• Effortless ease:
     Customers should not have a puzzle to solve as they move through the information.
  
  
• Approved accessibility:
     All pages need to be valid, accessible and usable via target technologies.
  
  
• Complete consistency:
     The interface and its layout always need to look and behave the same way.
  
  
• Expected execution:
     The interface should respond as a typical customer expects it to.
  
  

What to expect

• G|META works directly with you to gather raw data: screen-shots, interviews, collateral...
• This data is then analyzed and qualitatively scored using the PEACE principles.
• The report contains a summary, prioritized issues and instant action items.
• Implementation assistance is offered in the form of design blueprints and workshops.
• The report can be delivered in a variety of scope and formats such as:
  
  
• PDF document simply listing the issues and recommendations.
• MS PowerPoint with annotated screen-shots.
• A multi-media file with voice-over and screen activity video.
• Live remote review via video-conferencing.
• Very focused and much faster "single page review"

You can learn more by simply calling or sending an e-mail.